Coral Motors
« The first three minutes belong to the engine. »The owner's motto · Russell Fenner
- OwnerRussell Fenner
- Since1976
- Address418 Palmetto Drive, Highway
From interchange 9, follow Palmetto Drive to the red coupé beneath the awning. - Opening hoursDaily 9am–7pm; test drives until 6:30pm, first three minutes without commentary.
Its story
Russell opened in 1976 with five cars and tinted glasses. He judges saloons by their seats and estate cars by the number of beach bags they hold.
In 1984, the red model stopped pedestrians outside the window. Russell made it his star, then painted a floor line so admiration would leave room for other customers.
Anecdotes
- In April 1984, customer Colin Wade brought nine bags to measure a boot.
- In November 1985, Mél announced a three-hour silent test drive; Russell showed her his three-minute timer.
- In May 1986, Dolores Van Pelt inaugurated the finance desk and requested a chair easier than the paperwork.
The ad
Played completely straight, on SUNSET DRIVE 102.7 FM.
(voix commerciale tranquille)Listen to SUNSET DRIVE 102.7 FM →
Chez Coral Motors, on vend des voitures pour les gens qui aiment conduire.
Berlines confortables.
Coupés sportifs.
Familiales avec assez de coffre pour une semaine à la plage.
Et un modèle rouge qui attire tellement les regards qu'on conseille de porter des lunettes.
Essais tous les jours sur Highway.
Le vendeur vous laisse conduire sans parler.
(pause)
Enfin, pendant les trois premières minutes.
Cette semaine : financement facile.
(pause)
Le mot « facile » est sujet à interprétation.
Coral Motors.
Certaines voitures ne demandent qu'une chose :
prendre la route.
Good to know
- The word “easy” has its own footnote.
- Test-drive sunglasses must be returned with the keys.
The neighbour
Sunshine MotorsSunshine Motors is almost opposite; Russell admires its palm but measures boots with actual luggage.